As a result of the recent recession, companies have certainly looked for ways to decrease spending. This article from the NY Times highlights how Hyatt has found a way to make less expensive commercials with the help of Funny or Die. The ads are meant to show different scenarios of what can go wrong at a corporate meeting that is at the wrong location, such as an interrupting mime (seen in the picture). A large part of Hyatt's business comes from meetings scheduled in Hyatt hotels, but the economy has made more and more people want to simply hold video-conferences in order to save money. So, to encourage corporate meetings at Hyatt, they decided to create these humorous advertisements.
The article states that Hyatt paid less than $300,000 for the project, which includes multiple videos. This is much less expansive than airing these videos on television. Not only that, but Funny or Die attracts millions of viewers; it has 1.5 million followers on Twitter. The audience of Funny or Die is mostly "young, male, and upscale", which seems to be appropriate for a company that is targeting workers in the business world. Another plus is that Funny or Die can get funny, popular actors for videos (an example was Zach Galifianakis) for a much lower cost than official ad agencies.
In my opinion, using and working with video sites like Funny or Die for commercials is pretty brilliant. Not only does it save money, but it allows viewers to learn about a product anywhere with Internet. In this struggling economy, this seems to be the perfect way to save money yet create a quality ad, where a large audience is available.
What is your opinion on the use of video sites with commercials? Is it worth it? Is a commercial more effective on t.v. or on the Internet?
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