I recently found a link from AdvertisingAge (AdAge) that shows the "Best Ads" as determined by Creativity. One that I found clever and relevant was the giant Shamrock Shake that McDonalds put on the Chicago River. This image does not really show it, but the shake is spilling into the now green river for St. Patrick's Day. If I saw the Shamrock Shake along the river, I definitely think I would be tempted to try one. Due to the size and uniqueness of the model, this advertisement is particularly effective as it would certainly catch a viewer's eye.
This ad seems to reflect the "Scarcity: Rule of the Few" weapon of influence. Literally, there is only one of these Shamrock Shake models. The public is certainly more likely to be curious about the shake and look at it, as opposed to a commonplace billboard. So the physical ad itself appeals to the population. In addition, the fact that it is a Shamrock Shake indicates it is related to St. Patrick's Day and thus there might be a time constraint around the availability of the shakes. It's not St. Patrick's Day forever, so the shakes obviously won't be available 365 days of the year. Overall the concept of the Shamrock Shake and the physical advertisement exercise the "Rule of the Few" idea.
What is your opinion on this advertisement? Did McDonalds create an effective ad or not? In your opinion, what advertisements are the most persuasive?
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