The ad specifies different things that men have to put up with on a daily basis, things that women "force" them to do. Not only does the commercial make women seem annoying in general, but it makes it seem as though men have never forced women to do bothersome activities as well.
I am wondering why Dodge decided to take this approach in their commercial in the first place. Clearly they are eliminating women as potential customers, an apparently perplexing approach. Can you think of any reasons as to why Dodge might do this? Is it in an attempt to make women feel guilty for making men sit through complaints and boring chores? Or is Dodge simply provoking men to stand up to women and ultimately buy this car?
How effective is this advertising strategy?
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